Voyages of Discovery is a wonderful non-profit organization that takes teens on multi-day sailing adventures. During their excursions, these maturing youths learn history, science, seamanship, navigation, astronomy, and teamwork.
It’s a load of fun actually. It’s simultaneously an exhilarating and a serene experience. This pairing of atmospheres, combined with sequestration from the outside world, tend to create a rare perspective-enhancing experience for teens during what is often an overwhelming and volatile time of life.
Client
- Voyages of Discovery
CEO
Roger Noakes
Year
2017-2018
Role
- Discovery
- Brand Strategy
- Branding
- Logo & Identity Design
- Website Design & Development
Discovery
The primary user we profiled was a teen male on the cusp of heading off to college. We wanted to create a brand that captured the spirit of the raw, challenging bout with nature, but also felt anchored in the ancient and deep art of sailing. There needed to be a sense of boldness and a lean towards the masculine.
Research
Stylescapes
We unanimously agreed that the final stylescape displayed the best look and feel for the brand, although we also felt we should include some of the boldness displayed in the second stylescape.
Logo Reveal
When circumstances permit, I love creating animated logo reveals for my clients. The art, motion, and sound help clients understand the atmosphere I’m trying to achieve with their brand, and it helps us ramp up the energy as we head into our next initiatives.
