I’m Peter Broomfield. I’m a strategist, thinker, and designer based near Baltimore, Maryland, USA.
I believe we were each put on this earth both to help and be helped by one another. For my part, I plan on mastering the process of design and using its staggering capacity for leveraging human creativity to solve the biggest problems a person faces. The one that nags at me most is the dilapidated state of our children’s standardized education. But until I figure out how to tackle that giant, I will use my talents and abilities to provide high-value solutions in the strategy, branding, creative direction, and design fields for which I am uniquely equipped.
I hope I never see a day when I’m not learning something more or developing myself in some way. I aim to be generous with whatever I have and become rich in knowledge. I hope I will always work hard, be grateful, and act with kindness.
EXPERTISE
Facilitated Brand Discovery
- Client Goals Analysis & Alignment
- User Profiles
- Ideal User Definition
- User Journeys
- User Psychographics
- Needs/Wants/Hopes
- Brand Attributes & Positioning
- Goal Prioritization
- Budget Planning & Timeline
Brand Strategy
Creative Direction
Art Direction
Project Planning
Project Management
Branding & Identity Systems
Systematizing
Design Thinking
User Interface Design
User Experience Design
Editing
Motion Graphic Design
Animation
Photography
Graphic Design
Typography
Layout
Photo Manipulation
Photo Retouching
Photo Compositing
Presentation Design
TOOLS
MacOS / Windows
Adobe Photoshop
Adobe Lightroom
Adobe Illustrator
Adobe Indesign
Procreate
Adobe Premiere Pro
Adobe After Effects
Cinema 4D
Redshift
X-Particles
Adobe Audition
Sketch
Adobe XD
Invision Studio
HTML
CSS
Javascript
Visual Studio Code
CodeKit
WordPress
Webflow
Keynote
Google Docs
PowerPoint
One Note
Notability
Trello
Keyboard Maestro
Tracking Time
Chrome
Sketchbook
Whiteboard
INFLUENCES
These are the giants upon whose shoulders I attempt to stand.
“Research your own experience. Absorb what is useful, reject what is useless, add what is essentially your own.”
—Bruce Lee
DESIGN PROCESS
My design process typically follows this formula. It’s not uncommon for these steps or even the entire cycle to repeat over the course of the design process.
1Identify the problem. Ask good questions and listen until you know what you’re trying to solve. 2Research and Ideate. Discover everything you can about the thing you’re trying to solve, from the person(s) who have the problem, to existing and possible solutions. Capture ideas and generate a large number of possible forms the solution could take. 3Validate and Build. Verify your research and ideas with the client to confirm your solution is appropriate, then execute the design. 4Test and Refine. Test that your design meets the needs as intended. Refine as needed. Deliver. Delight.
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.”
— Steve Jobs
As designers, we must endeavor to saturate ourselves with knowledge of the problem, knowledge of the person for whom the problem exists, and knowledge of possible solutions, both existing and imaginary. Through this ingestion of knowledge, we meditate on what we learn, and document and experiment with the solutions that begin to present themselves. While our possible solutions are infinite, our time and abilities are finite. Our job is to choose the best possible solution given our knowledge, time, and ability.