Business Lens

Business Lens is a startup that offers data analytics, AI machine learning, and business automation. They give their clients services and tools that, up to now, have only been possible when partnering with big data services. Business Lens does this for a fraction of what IBM and similar companies charge.

Honestly, it’s an easy sell. They demoed it for me and the stuff it can do is insane. It can probably pay for itself within a few weeks of installation. After launching their brand and equipping them with marketing materials, Business Lens was able to secure several large contracts, quickly followed by more in the coming weeks. Within roughly six months of launch, they were profit positive.

The key challenge was to communicate the value without losing people’s interest when things get technical. Clarity is the primary benefit that Business Lens offers. This dramatic increase in clarity leads to saved time and increased efficiency.